LGBTQ advocates have long allied themselves with diversity, equity and inclusion groups. Yet DEI’s legal troubles are causing some corporate sponsors to end their support for Pride activities.
Soon, Pride advocates may have legal problems of their own. That’s bad for Pride organizers, but it’s good for parents because rulings could spell out protections for parents and children from explicit sexual material in schools.
An April survey of corporate executives found that 39% of respondents “plan to reduce Pride-related engagement in 2025,” with 61% of these business leaders citing “pressure” from the White House as the primary reason for dropping support.
Some Pride organizations are reeling: Businesses such as Mastercard, Pepsi, Comcast and more did not contribute to Pride events—in fact, San Francisco’s Pride organizations saw fundraising fall by $200,000. New York City’s Pride fundraising dropped by 20%, while Salt Lake City’s Pride fundraising is down by nearly half a million dollars.